
An innovative, medium-sized business based in Bad Salzuflen.
- foundation: 1923 as wholesale enterprise
- customer group at that time: mainly drugstores
- first expansion of assortment by bathing caps in the 60s
- important supplier of bathing caps with own rubber factory in Spain in the 60s, 70s, and 80s
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- product line expansion by swimwear; own production in Spain and Italy in the 70s
- continuous expansion of product line by bathing- and swim-accessories since the 70s
- rising internationalization, expansion into the European market since the 80s
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- expansion into the former GUS states, Eastern Europe and overseas since 1990
- since a few years expansion of Aqua Fitness machine assortment with the own development of internationally patented and trademarked products
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- cooperation with the most important associations, organizations, and key members of the Aqua Fitness branche
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